1) Failure to
understand and justify market value.
Setting a price for a short sale is the delicate art of
balancing what a buyer will pay and what the lender will approve. It's important
to understand how the lender values a property. The bank will commonly hire an
appraiser or BPO broker to set a value after you submit an offer. If you have set the price too low, the lender
will not approve the offer. Everyone
loses. The buyer has been given an
unrealistic expectation of what they should pay, so usually is not willing or
able to offer much more. More
importantly, your client's clock is ticking.
They have a certain deadline to do a short sale and avoid foreclosure,
and you have squandered valuable time on a deal that was never going to go
through. (If you think the value the bank set is unreasonable, this Ask the Expert article explains how to dispute lender valuations.)
2) Not knowing the
specific lender's short sale process.
On average, the bank's short sale negotiator has over 1,000
short sale transactions that they are processing at any given time. And each
lender's process is different. If you don’t follow the lender's specific
process or there is an error in the paperwork or you're missing a form, it all
comes to a halt. Your file gets set
aside until the issues can be resolved. And unless you call, it can be
weeks before you are even aware that there is a problem. (We have a dedicated
staff that follows up with lenders daily to make sure the process is moving
forward.) The short sale transaction
that closes, and closes quickly, is the one where everything is done right the
first time.
3) No system to monitor the short sale process.
Because a short sale has so many more variables than a
traditional real estate transaction, one of the most important jobs the listing
broker has is making sure everyone involved has all the information they need
to make their part of the deal happen. We have a private password-protected
online system that lets all parties see what's happening with a transaction at any time- 24 hours a day, 7 days a week. This helps everyone involved track
deadlines and ensure that no details fall through the cracks. It's also important for you to build a team
of professionals who are highly experienced in short sales. For example, we
work with title and escrow agents who understand the additional documentation
and complex issues that are specifically related to short sales.
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